ABOUT US
Upswing SEM offers digital marketing consulting services for start-ups, small to medium sized business and agencies to understand your business needs and drive growth.
We offer full-range Paid Search services including channel strategy development, keyword research, ad copy generation, execution, optimization, reporting and analysis, and more. With Upswing SEM, you’ll have confidence knowing that you have direct access to a seasoned digital marketing expert with both agency and client-side experience.
MEET KELLY
Founder and SEM Consultant, Kelly Oliveira, has over 15 years of experience in the online / digital marketing industry. Versatile with a creative and analytical mind-set, Kelly thrives on driving growth in leads, sales, and new customers for her clients through intent-based channels.
Kelly has a unique combination of agency and client-side experience leading teams and program strategy. She began her career learning SEM from the ground-up at a small agency west of Boston. With her early experience in the Pay-Per-Click (PPC) space, Kelly went on to manage some of the agency’s top tier accounts like Home Shopping Network (HSN), NBA Store, Vermont Country Store and others. From there, she moved on to another agency to help build their Paid Search division and service offering. She was instrumental in recruiting, training, mentoring and managing client service teams, while providing top notch client service to mid-sized clients like 8x8, Scholastic, Pfaltzgraff, Parts Geek, Carol Wright Gifts and others.
After 8 years in the agency world, Kelly made the transition to the client-side managing Paid Search programs in-house, first at Sallie Mae and then at Staples. At Staples, the then #2 e-Commerce site in Sales in North America, she managed the internal Search team as well as their external Search agency. This included overseeing monthly multi-million dollar budgets and several campaigns with various performance goals. Taking a break from the corporate world, she joined the small team at Punchbowl, a leader in the digital invitation space, managing their entire in-house digital marketing program across Web and App properties.
Kelly decided to take the leap and start Upswing SEM in 2019, so that she could share her knowledge and experience with small to medium-sized companies looking to expand their digital presence and connect with customers.